How it works

From install to first VIP in under 15 minutes

A complete walkthrough of the merchant experience — what happens after you click Install, and what you do when SonarID finds someone notable in your orders.

Setup·2 minutes
01

Install from the Shopify App Store

Search for SonarID in the Shopify App Store and click Install. We request read-only access to your orders and customers — no write permissions, no data shared with third parties.

Once installed, SonarID immediately queues a historical scan of your last 12 months of orders. No configuration required. You will see results before you finish your coffee.

01
Setup
Scanning·5–15 minutes
02

Automatic scan of your order history

SonarID processes each order through our enrichment pipeline: matching customer emails against professional databases, social graphs, press records, and public data sources.

We score every customer on a 0–100 VIP scale across four categories: Influencer, Investor, Press, and Founder/Executive. You can see the scan progress live on your dashboard.

02
Scanning
Detection·The aha moment
03

Your first VIP detected

You receive an email and a Slack notification: a notable customer just appeared in your order history. This is the moment most merchants describe as "I had no idea."

Below is an example of what a typical first VIP detection looks like. The customer name, profile, and store are fictional demo data.

Demo — fictional data
VIP Detected
2 minutes ago
Jamie Chen
Co-founder @ Ritual Wellness
87
VIP score
127K Instagram followers · Crunchbase — Series A
FounderInfluencer
Order details
Order #4821$186.00
Matcha Ceremonial Grade + Bamboo Pour-Over
Action·Your move
04

Take action while the purchase is fresh

SonarID surfaces the VIP and gives you the context to act: their role, reach, and the order they just placed. What you do next is up to you.

The most effective merchants send a personal note within 24 hours. Others tag the customer in Klaviyo for a VIP segment, or flag them for the PR team. SonarID integrates with both.

Personal outreach
5 min

Send a founder-to-founder note thanking them for their order. Ask if they would be open to a collab.

Upside: UGC post, ambassador relationship
Tag in Klaviyo
2 min

Add to a VIP segment. Trigger a high-touch post-purchase sequence instead of the default flow.

Upside: Higher LTV, referral activation
Slack alert to PR team
1 min

Forward the profile to your communications team. A mention in their next post is worth $5K–$50K.

Upside: Earned media, brand awareness
Works with your stack
Integration

Slack

Get a real-time notification every time a VIP places an order. Route by category: influencers to marketing, investors to founders.

Integration

Klaviyo

VIP customers are automatically synced as a high-value segment. Trigger different post-purchase flows for notable buyers.

Integration

Shopify Admin

VIP scores appear directly in the customer profile inside your Shopify admin. No new tools to learn.

Common questions

Does this work on historical orders, or only new ones?

Both. When you first install, SonarID scans your last 12 months of orders automatically. After that, every new order is enriched in real time as it comes in.

What data do you use to identify VIPs?

We match customer emails and names against professional databases, social media profiles, press records, and public business data. We do not use probabilistic guessing — every VIP flag is backed by a verifiable signal.

What if a customer does not want to be identified?

SonarID operates on publicly available information. Merchants can suppress individual customers from VIP detection in their settings at any time.

How accurate is the VIP scoring?

In internal testing across stores with over 10,000 orders, our false positive rate is under 4%. We score conservatively — we would rather miss a VIP than falsely flag someone.

Ready to see who is in your store?

Install SonarID in 2 minutes. First VIPs detected within 15.

Install free