Company

About sonarID

We build customer intelligence infrastructure for modern commerce — helping merchants understand the real value of every order.

Our mission

Know who's buying from you

Every order tells a story. Behind the email address and shipping label is a real person — a celebrity, an investor, a tastemaker, or someone who could transform your brand's trajectory.

sonarID surfaces that intelligence the moment an order is placed, so merchants can act on it while the opportunity is still fresh.

01
Real-time enrichment

We analyze orders the instant they're placed, not hours or days later.

02
High-signal identification

Celebrities, investors, influencers, and business-relevant VIPs — we find who matters.

03
Merchant-first design

Built specifically for Shopify merchants who care about who's in their customer base.

Our values
Signal over noise

We surface what matters and filter out what doesn't. Precision is the product.

Speed is a feature

Intelligence that arrives too late isn't intelligence. We operate in real time.

Merchant obsessed

Every decision we make starts with what's best for the merchants we serve.

Privacy by default

We handle customer data with the same care we'd want shown to our own.

Simple until proven otherwise

Complexity is a debt. We earn it only when the problem demands it.

Ship, learn, improve

Working software in the hands of real merchants beats perfect software on paper.