Every premium order deserves to know who it's going to
In luxury, a single high-profile customer can define your brand. sonarID identifies celebrities, UHNW individuals, investors, and tastemakers in your Shopify order stream — the moment they check out — so you can deliver an experience that matches their expectations and turns a transaction into a relationship.
Luxury brands can't afford to treat every customer the same
The entire premise of luxury is differentiation — in the product, the experience, and the relationship. A standard fulfillment process that treats a first-time buyer the same as a celebrity client or an UHNW repeat customer is a missed opportunity at every level.
The problem isn't effort — it's information. Without order enrichment, you can't identify which orders warrant special attention until after the fact, if at all. By then, the window for a meaningful brand touchpoint has closed.
sonarID gives luxury brands the intelligence layer they need. Every order is enriched in real time — cross-referencing customer identities against verified databases of public figures, executives, investors, and media professionals. Your team knows who's ordering before they fulfill.
Ultra-high-net-worth individuals
Identify UHNW customers — executives, family office principals, and wealth management clients — in your order stream. In luxury, knowing who has genuine purchasing power matters more than follower counts.
Celebrities and public figures
A-list celebrity orders carry brand equity that no paid campaign can replicate. sonarID cross-references every order against verified public figure databases, flagging verified celebrities at the moment of purchase.
Founders and C-suite executives
Tech founders, PE partners, and C-suite executives who buy luxury products are worth knowing. A single authentic endorsement in a founders' community or investment circle can open a new customer segment.
Investors and family offices
Institutional investors and family office principals who purchase from your brand create natural partnership and capital opportunities. sonarID surfaces these signals from your existing order stream.
Luxury press and tastemakers
Flag orders from editors at Architectural Digest, Wallpaper, Robb Report, and similar publications. Premium editorial placements are built on relationships that start with a first purchase.
Social-proof amplifiers
Verified high-follower accounts with affluent audiences carry influence that matters for luxury positioning. sonarID identifies these customers and surfaces them for potential ambassador or gifting relationships.
The celebrity whose order changed everything
An A-list celebrity orders your limited-edition product as a gift. Standard packaging, standard fulfillment. The order ships. Three weeks later, you see a paparazzi photo of them with your product — in a standard brown mailer. Your PR team finds out from a fan site.
sonarID flags the order in 2 seconds. Your team gets an alert with the verified public figure profile. The order receives bespoke packaging, a handwritten note, and a personal follow-up from your founder. The celebrity posts organically about the attention to detail. The post reaches 8 million people.
The investor who became a board advisor
A managing partner at a top-tier VC firm orders your signature product. No enrichment. Ships standard. He mentions it to a portfolio founder in passing. You never connect.
sonarID identifies the investor's fund affiliation and portfolio. Your founder sends a personal note with the order. Months later, over a follow-up conversation, he becomes an informal advisor and introduces your brand to two of his portfolio companies as a supplier.
The luxury editor roundup
A deputy editor at a top luxury magazine buys your candle as a personal purchase. It doesn't make the gift guide — no one reached out and the editorial window closed.
sonarID identifies the editorial affiliation immediately. Your PR contact reaches out within 48 hours, learns about the upcoming gift guide, and submits three products. Two make the cut. The placement generates 4x the traffic of your paid ads that quarter.
Intelligence before the package leaves your warehouse
sonarID connects to your Shopify store in 5 minutes. Every order triggers an instant enrichment check. When a VIP is detected, your team receives a Slack alert with the full profile — who they are, their background, their reach, and why they matter — before picking and packing begins.
The intelligence that protects every VIP relationship
Plans start at $69/month. For luxury brands, one identified VIP — and the relationship it enables — generates a return that dwarfs the annual plan cost. At $0.05 per enrichment, the economics are simple.
VIP detection for fashion brands
Identify influencers, stylists, and press before you ship.
VIP detection for beauty brands
Identify beauty influencers, dermatologists, and press in your orders.
Built for Shopify Plus merchants
Enterprise-grade order enrichment for high-volume Shopify Plus stores.
Intelligence before every VIP order leaves your warehouse
sonarID identifies celebrities, UHNW customers, and tastemakers in real time. 5-minute Shopify setup. No engineering work required.