Fashion brands

Know who's wearing your brand before you ship

Every fashion order is an opportunity — an influencer unboxing, an editorial placement, a celebrity endorsement. sonarID identifies the stylists, editors, influencers, and public figures buying from your Shopify store the moment they check out, so you can act before the package leaves the warehouse.

Used by 400+ Shopify stores
Identifies 11 VIP signal types
Results in under 3 seconds
5-minute Shopify setup
The problem

Fashion brands ship thousands of orders blind

In fashion, who is wearing your brand matters as much as what they're wearing. An influencer discovery post, a stylist relationship, a celebrity sighting — these are the moments that build brand equity faster than any campaign.

But most Shopify stores have no idea who's actually buying from them. You see a name and an address. You ship. You move on. Meanwhile, someone with 400K followers just ordered and you treated them like every other customer.

sonarID fixes this. Every order is enriched in real time — cross-referencing your customers against social profiles, public figure databases, and professional registries. When a VIP buys, your team knows within seconds. Before the label prints.

What sonarID detects for fashion brands
01

Instagram & TikTok influencers

Detect fashion influencers at the moment of purchase — follower count, engagement rate, and primary platform. Know if you're shipping to someone with 500K followers before you print the label.

02

Stylists and creative directors

Identify professional stylists, magazine editors, and creative directors who buy for editorial placements and client wardrobes — relationships worth cultivating before they discover a competitor.

03

Celebrity customers

Cross-reference every order against verified public figure databases. When a celebrity buys, your team gets an alert with context — who they are, their audience size, and their known brand affinities.

04

Press and media contacts

Detect fashion journalists and editors from Vogue, WWD, Business of Fashion, and other publications. A single editorial mention can drive more revenue than months of paid ads.

05

Founders and investors

Identify fashion founders, DTC investors, and retail buyers who purchase from your store. Understanding who is in your customer base shapes partnership and investment conversations.

06

Brand ambassadors in the making

Some of your best ambassadors already buy from you. sonarID surfaces micro-influencers in your customer base who are authentic advocates — before you spend budget finding them elsewhere.

Real scenarios
01

The influencer unboxing you almost missed

Without sonarID

A fashion influencer with 280K Instagram followers orders your new season drop. Standard fulfillment ships it in a poly bag with a packing slip. Three days later, she posts an unboxing video — your competitor's package got the custom tissue and handwritten note.

With sonarID

sonarID detects the influencer seconds after the order. Your team gets a Slack alert with her follower count, engagement rate, and primary platforms. You upgrade the packaging, add a personal note, and reach out before shipping. The unboxing features your brand.

02

The stylist buying for a shoot

Without sonarID

A celebrity stylist orders four pieces for a client fitting. Without enrichment, they're just another Shopify order. You ship standard. The pieces go to a major artist. You never know.

With sonarID

sonarID flags the stylist's professional profile, past brand relationships, and the clients they're known to dress. Your team can reach out, offer pull support, and start a direct relationship — before the invoice goes out.

03

The press inquiry you could have sent first

Without sonarID

A fashion editor from a major publication orders a piece for a 'products we love' roundup. Standard order. Ships standard. Two months later, you get a press mention with no photo because they returned the item before you knew.

With sonarID

sonarID identifies the editor on placement, sends your team an alert, and your PR contact reaches out to offer a complimentary sample in the correct size. The roundup features your product with a campaign image.

How it works

Real-time enrichment at the moment of purchase

sonarID connects to your Shopify store in 5 minutes. Every new order triggers an instant enrichment check — name, email, and shipping address are cross-referenced against our database of 2.4 million indexed profiles. If there's a match, your team gets alerted before you pick and pack.

1
Order placed in your Shopify store
2
sonarID enriches the customer in under 3 seconds
3
VIP score calculated across 11 signal types
4
Slack alert sent to the right channel — PR, marketing, or ops
5
Shopify customer tags updated automatically
6
Full enrichment profile saved to the order record
// Order placed → sonarID enrichment (1.8s)
customer = {
name: "Sofia Marchetti",
email: "sofia@---.com",
}
// sonarID result
enrichment = {
vipScore: 91,
signals: ["influencer", "press"],
instagram: "@sofiamarchetti",
followers: 312_000,
niche: "fashion, lifestyle",
outlet: "Vogue Italia contributor",
}
// → #pr-vips Slack alert sent
Pricing

Transparent pricing. No annual contracts.

Plans start at $69/month, including a pool of enrichment credits for new orders. Every order over your credit pool is enriched at $0.05 — less than the cost of the tissue paper inside most fashion packages.

Starter
$69/mo
500 enrichment credits included
Start free
Pro
$249/mo
1,000 enrichment credits included
Start free
Get started

Stop shipping blind. Know who's wearing your brand.

sonarID identifies every influencer, stylist, and public figure the moment they order from your Shopify store. 5-minute setup. No engineering team required.