What SonarID finds in a typical 5,000-customer store
Most merchants assume their customers are anonymous. They are not. Here is what a store your size is actually sitting on.
Instagram, TikTok, and YouTube creators with 10K+ followers. Each is a potential organic post worth $2K–$50K in earned media.
Startup founders, C-suite operators, and venture-backed entrepreneurs. High-value for B2B partnerships and investor intros.
Editors, writers, and reporters at major publications. A personal note can turn a purchase into a feature story.
Angels, GPs, and family office principals. One relationship here can open a fundraise or strategic intro.
These are illustrative profiles. Names and details are fictional.
How these estimates are calculated
These numbers are based on benchmark detection rates across Shopify stores in similar verticals — DTC consumer brands in apparel, beauty, wellness, and home goods.
Detection rates vary by store category, average order value, and how aggressively the brand is in distribution. Luxury and premium-positioned brands typically see 15–30% higher VIP concentration. Commodity and lower-AOV stores tend toward the lower end.
SonarID enriches each order against professional databases, social graphs, and public records to determine whether a customer is notable. We only flag customers with verifiable signals — not probabilistic guesses.
See who is actually in your store
Install SonarID and get your first VIP report in under 15 minutes.