sonarID vs OuterSignal Pricing
Both sonarID and OuterSignal publish their pricing and let you start without a sales call. sonarID now matches OuterSignal on the paid tiers: $49 Starter, $199 Pro, $0.03 per customer. OuterSignal still offers a free plan, so the bigger question is breadth versus focus. Here is an honest side-by-side.
Try sonarID FreeTwo similar models, a small gap
sonarID and OuterSignal price the same way: a flat monthly plan plus a small per-customer enrichment fee, month-to-month, with published pricing and no sales call. Neither has an annual lock-in or an enterprise minimum to get started.
On the paid tiers the two now match: Starter is $49/mo, Pro is $199/mo, and per-customer enrichment is $0.03 on both. sonarID includes a 14-day trial; OuterSignal adds a standing free plan for up to 100 customers a month, which sonarID does not offer yet.
So price is no longer the deciding factor. OuterSignal's one remaining edge here is that free plan at the very low end.
Where the two really differ is scope. sonarID is focused on VIP detection: 11 defined signal types, a transparent 0 to 100 score you can tune, and per-signal Slack routing. OuterSignal is a broader customer-intelligence and lifecycle platform. Pick sonarID if you want a focused VIP tool, OuterSignal if you want the broader suite or the free plan to start.
Pick OuterSignal for its free plan
It has a free plan for up to 100 customers a month, which sonarID does not match yet. On the paid tiers the two are priced the same, so that free plan is OuterSignal's remaining price edge.
Pick sonarID on focus
Same price now ($49/mo Starter, $0.03 per customer) for a tool built solely around VIP detection: 11 signal types, a transparent 0 to 100 score you can tune, and per-signal Slack routing.
Either way, no lock-in
Both are self-serve, month-to-month, and published, with no sales call and no annual contract. You can try each and switch without penalty, so the workflow that fits your team matters more than the small price gap.
Know what you're paying before you start
sonarID's pricing is designed to be simple: two published plans and no sales call. Every plan runs real-time enrichment on every order at $0.03 per customer enriched, the same rate that applies to historical backfill scans.
| Capability | sonarID | OuterSignal |
|---|---|---|
| Entry price | $49/mo Starter, plus $0.03 per customer enriched | Free plan (up to 100 customers/mo), then $49/mo Starter, plus $0.03 per customer |
| Higher tier | $199/mo Pro | $199/mo Pro |
| Per-customer enrichment | $0.03 per customer | $0.03 per customer |
| Free option | 14-day free trial | Free plan (up to 100 customers per month) |
| Price transparency | Published on the website, no sales call | Published on the Shopify App Store, no sales call |
| Contract | Month-to-month, cancel anytime | Month-to-month, cancel anytime |
| Billing model | Flat plan plus per-customer enrichment | Flat plan plus per-customer enrichment |
When OuterSignal is the better fit
OuterSignal's remaining price advantage is its free plan: you can try VIP detection at no cost for up to 100 customers a month, which sonarID does not offer yet. On the paid tiers the two are now the same price.
OuterSignal also gives you more if you want broad customer intelligence: 100+ demographic and professional signals, persona clusters, segment activation, and lifecycle automation, not just VIP detection.
sonarID reflects a narrower product. For the same price, you get a focused VIP-detection tool with transparent scoring, per-signal Slack alerts, per-customer AI intelligence, and a CRM pipeline. Whether focus or breadth fits better depends on how central VIP identification is to your team. On either tool, the per-order cost is small next to the value of catching one influencer or celebrity order in time.
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VIP detection that pays for itself from day one
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